Spryker
As Head of Design and UX at Project A Ventures, I led the product design efforts for Spryker, a modular and API-based commerce platform enabling businesses to create tailored e-commerce solutions across B2B, B2C, and marketplaces
Responsibilities and Activites
I played a hands-on role in designing core components of the Spryker platform, focusing on creating flexible, scalable interfaces that supported complex e-commerce environments. This involved crafting user experiences for administrative dashboards, product management systems, and customer-facing touchpoints. A significant part of my role was developing modular design patterns that allowed businesses to customize and extend their platforms without compromising usability or performance. I collaborated closely with Spryker’s engineers and product managers to ensure seamless integration between design and development, aligning the user experience with the technical architecture. I conducted user research and usability testing with early adopters, translating feedback into iterative design improvements. Additionally, I was responsible for designing components that balanced the needs of enterprise clients with intuitive workflows that could scale across different industries and commerce models.
Problem
Spryker’s modular commerce platform was designed to provide flexible, customizable e-commerce solutions for B2B, B2C, and marketplace businesses. However, the complexity of the platform’s functionality created usability challenges for enterprise clients and developers. The absence of a cohesive design system resulted in inconsistent user experiences across admin dashboards, product management interfaces, and storefronts. This lack of uniformity slowed adoption and increased the time required to configure and deploy solutions.
Solution
I designed core components of the Spryker platform to create a scalable, modular design system that supported complex commerce environments while maintaining ease of use. By developing intuitive interfaces for administrative dashboards and customer-facing tools, I helped simplify platform interactions and reduced the learning curve for users. Collaboration with engineers ensured that design patterns aligned with the platform’s technical architecture, enabling faster implementation and customization. The result was a streamlined, consistent experience that enhanced platform adoption and reduced development time for enterprise clients.
Impact
Platform Adoption
150+ global enterprises
Design Efficiency
40% customisation dev time reduced
User Satisfaction
25% increase in positive user feedback
Sales Growth
1,439% increase in sales leads over two years
Investment Milestones
$130 Million Series C funding
Feature Adoption
30% boost of advanced commerce feature
