Adjust Suite
As Director of UX at Adjust, I led the redesign of the Adjust Suite—an advanced mobile marketing and analytics platform used by global enterprises. This large-scale project aimed to streamline complex workflows, improve usability across the product ecosystem, and create a more cohesive, scalable design system.
Responsibilities and Activites
I directed a cross-functional team of Product Designers, UX Researchers, and UX Writers, overseeing the end-to-end redesign. This involved facilitating stakeholder workshops, gathering cross-functional input, and aligning UX initiatives with business objectives. I collaborated closely with product managers, engineers, and data analysts to address key pain points and enhance user efficiency. A significant focus was placed on simplifying intricate data visualization tools, refining reporting interfaces, and ensuring that Adjust’s powerful features remained intuitive and accessible. I spearheaded the development of a new design system that unified the platform’s aesthetic and interaction patterns, allowing for faster product development and consistency across teams. Additionally, I focused on growing and mentoring the UX team, establishing processes for user research, design critiques, and prototyping. This resulted in a more user-centric, agile design culture that accelerated delivery and elevated the overall product experience.
Problem
Adjust’s mobile marketing and analytics platform offered robust features but lacked a cohesive user experience. Complex workflows, fragmented interfaces, and inconsistent design patterns made it difficult for users to extract insights and manage campaigns efficiently. As the platform expanded, these challenges led to slower adoption, increased support requests, and friction for both new and existing users.
Solution
I redesigned the Adjust Suite to simplify workflows, enhance usability, and establish a scalable design system that unified the platform’s tools. By conducting user research and collaborating with cross-functional teams, I reimagined reporting interfaces and streamlined data visualization, making key insights more accessible. The design system provided consistency across products, reducing complexity and accelerating development. The result was a more intuitive platform that drove user engagement, improved retention, and strengthened Adjust’s market position.
Impact
System Usability Scale
18% Improvement
Customer Retention
12% Increase
New Client Acquisition
10% Increase
Feature Adoption
20% Increase
Efficiency Gains
15% Time reduction
Time to Value
25% Acceleration in feature delivery
