Horizn Studios
As Head of Design and UX at Project A Ventures, I led the redesign of Horizn Studios’ venture e-commerce platform. Horizn Studios is a luxury lifestyle brand specializing in high-quality, innovative travel luggage and accessories. Known for their sleek, durable designs and smart travel solutions, Horizn Studios needed an elevated digital presence that reflected their brand ethos while optimizing for performance and conversion.
Responsibilities and Activites
I led the product design process and collaborated closely with engineers, Horizn Studios’ leadership, and stakeholders to redesign the online shop. The focus was on enhancing user experience, improving mobile performance, and streamlining the purchase journey. Key initiatives included refining product pages to showcase craftsmanship, simplifying product discovery, and integrating immersive brand storytelling. I introduced scalable design patterns to balance luxury aesthetics with performance. I also led A/B testing to optimize checkout flow, reduce cart abandonment, and increase conversions. By aligning closely with engineering teams, we ensured seamless implementation of design solutions, improving performance and scalability across the site. The redesign supported Horizn’s international growth and direct-to-consumer strategy.
Problem
Horizn Studios, a luxury travel and lifestyle brand, needed an e-commerce platform that reflected the craftsmanship and innovation behind their products. The existing online store lacked the sophistication and seamless experience expected by their high-end customer base. Navigation felt clunky, product discovery was not intuitive, and the checkout process led to high cart abandonment rates, limiting sales growth and engagement.
Solution
I redesigned Horizn Studios’ e-commerce platform to create a sleek, immersive shopping experience that aligned with the brand’s identity. By refining product pages, simplifying navigation, and integrating storytelling elements, I helped highlight the unique features and quality of their travel products. The new design system enhanced mobile performance and streamlined the checkout process, reducing friction and improving conversion rates. The result was an elevated online presence that drove sales and strengthened Horizn’s direct-to-consumer strategy.
Impact
Conversion Rate
17% Increase
Mobile Sales
25% Increase
Time to Checkout
30% Steps reduction
User Engagement
20% Increase product Discovery and interaction
Design Consistency
35% Reduction design and dev overhead
Revenue Growth
15% Sales uplift within 6 months from launch