Project A Ventures
As Head of Design and UX at Project A, I led the complete rebranding and repositioning of the company’s visual and motion identity, digital touchpoints, and venture experience. This project aimed to elevate Project A’s presence within the competitive venture capital landscape by modernizing the brand’s visual language and improving the user experience across all platforms.
Responsibilities and Activites
I was responsible for overseeing and executing the full redesign of Project A’s brand identity, redefining the company’s logo, typography, color palette, and motion principles. I led the redesign of all digital platforms, including the website, venture portfolio, and investor portal, ensuring that the new identity was consistently reflected across touchpoints. A key focus was developing a scalable design system that unified the company’s marketing materials, event collateral, and presentations. I collaborated closely with internal teams, venture founders, and external agencies to align the new brand identity with Project A’s investment philosophy and operational values. Additionally, I implemented UX and UI improvements across digital platforms, enhancing usability, navigation, and engagement. The project also involved developing a motion identity that brought dynamism to Project A’s communications, reinforcing the company’s innovative approach to venture capital.
Problem
Project A’s previous branding and digital touchpoints no longer reflected the company’s growth, evolving market positioning, and expanding role in the venture capital space. The brand lacked differentiation from competitors, and its online presence failed to communicate the full extent of its value to startups, investors, and partners.
Solution
A holistic rebranding initiative that transformed Project A’s identity into a bold, modern, and dynamic presence in the venture capital sector. This included a revamped visual identity, motion system, and user experience overhaul across all digital platforms, ensuring a seamless, engaging, and professional experience. The new identity encapsulated Project A’s innovative spirit and operational involvement with portfolio companies, distinguishing the firm from traditional investors.
Impact
Website Engagement
Increased by 40% within the first 6 months
Investor interest and venture inquirie
Boosted by 25% resulting from clearer brand positioning and enhanced digital experiences
Design production time reduced
Reduced bt 30% through implementtion of Design System
Market Recognition
Strengthened Project A’s market recognition, contributing to a higher volume of quality deal flow and reinforcing the company’s reputation as a leader in operational venture capital.
Enhanced Interactions
Enhanced user interaction across the venture portfolio and investor platforms, fostering deeper engagement with Project A’s ecosystem.
Social Media Engagement
Increased social media engagement by 50% following the brand relaunch, driven by the cohesive visual identity and dynamic motion design, leading to greater visibility and audience growth.
