
I craft products, services, and experiences that drive growth and engagement, blending design expertise with modern AI processes.

I craft products, services, and experiences that drive growth and engagement, blending design expertise with modern AI processes.
Product Designer and Leader
Product Designer and Leader
Berlin, DE
CET (GMT +1)
AVAILABLE
Berlin, DE
CET (GMT +1)
AVAILABLE
Francesco La Ferla is an accomplished product designer with 18 years of experience crafting intuitive, high-impact digital products for B2B and B2C markets. With a strong foundation in UX, product design, and consulting, he specializes in transforming complex ideas into seamless, user-centered solutions. Francesco has worked with startups and global enterprises, leading projects across fintech, health tech, and e-commerce. His hands-on approach, combined with a deep understanding of design systems and scalability, helps businesses streamline workflows, enhance user engagement, and drive growth.
Francesco La Ferla is an accomplished product designer with 18 years of experience crafting intuitive, high-impact digital products for B2B and B2C markets. With a strong foundation in UX, product design, and consulting, he specializes in transforming complex ideas into seamless, user-centered solutions. Francesco has worked with startups and global enterprises, leading projects across fintech, health tech, and e-commerce. His hands-on approach, combined with a deep understanding of design systems and scalability, helps businesses streamline workflows, enhance user engagement, and drive growth.


Francesco La Ferla is an accomplished product designer with 18 years of experience crafting intuitive, high-impact digital products for B2B and B2C markets. With a strong foundation in UX, product design, and consulting, he specializes in transforming complex ideas into seamless, user-centered solutions. Francesco has worked with startups and global enterprises, leading projects across fintech, health tech, and e-commerce. His hands-on approach, combined with a deep understanding of design systems and scalability, helps businesses streamline workflows, enhance user engagement, and drive growth.

Over 18 years of experience driving design from 0 to 1 to Scale
Adjust
Director of UX
2021 → Now
Adjust
Director of UX
2021 → Now
Adjust
Director of UX
2021 → Now
Data4Life
VP of Design
2019 → 2021
Data4Life
VP of Design
2019 → 2021
Data4Life
VP of Design
2019 → 2021
Project A Ventures
Head of Design and UX
2016 → 2019
Project A Ventures
Head of Design and UX
2016 → 2019
Project A Ventures
Head of Design and UX
2016 → 2019
Windtre
UX Designer
2015 → 2015
Windtre
UX Designer
2015 → 2015
Windtre
UX Designer
2015 → 2015
FLF Design Studio
Founder
2007 → 2015
FLF Design Studio
Founder
2007 → 2015
FLF Design Studio
Founder
2007 → 2015
Expertise
01
Product Design
Crafting intuitive, scalable products from concept to launch. Blending user experience, visual design, and strategy to build solutions that drive engagement and deliver measurable impact across industries.
02
Design Systems
Developing cohesive design systems that ensure consistency, scalability, and efficiency across products. Creating reusable components and frameworks to accelerate development and maintain brand integrity.
03
UX Strategy
Designing seamless user experiences and interfaces that align with business goals. Focusing on user-centered design to enhance usability, improve workflows, and create engaging digital environments.
04
Generative AI & Prompt Engineering
Harnessing the power of generative AI to unlock new creative possibilities. Crafting precise prompts and workflows to build innovative tools, automate design processes, and enhance product capabilities.
05
Brand & Digital Identity
Building distinctive brand identities and digital experiences that resonate. Combining storytelling, motion, and design to create brands that stand out and connect deeply with audiences.
01
Product Design
Crafting intuitive, scalable products from concept to launch. Blending user experience, visual design, and strategy to build solutions that drive engagement and deliver measurable impact across industries.
02
Design Systems
Developing cohesive design systems that ensure consistency, scalability, and efficiency across products. Creating reusable components and frameworks to accelerate development and maintain brand integrity.
03
UX Strategy
Designing seamless user experiences and interfaces that align with business goals. Focusing on user-centered design to enhance usability, improve workflows, and create engaging digital environments.
04
Generative AI & Prompt Engineering
Harnessing the power of generative AI to unlock new creative possibilities. Crafting precise prompts and workflows to build innovative tools, automate design processes, and enhance product capabilities.
05
Brand & Digital Identity
Building distinctive brand identities and digital experiences that resonate. Combining storytelling, motion, and design to create brands that stand out and connect deeply with audiences.
01
Product Design
Crafting intuitive, scalable products from concept to launch. Blending user experience, visual design, and strategy to build solutions that drive engagement and deliver measurable impact across industries.
02
Design Systems
Developing cohesive design systems that ensure consistency, scalability, and efficiency across products. Creating reusable components and frameworks to accelerate development and maintain brand integrity.
03
UX Strategy
Designing seamless user experiences and interfaces that align with business goals. Focusing on user-centered design to enhance usability, improve workflows, and create engaging digital environments.
04
Generative AI & Prompt Engineering
Harnessing the power of generative AI to unlock new creative possibilities. Crafting precise prompts and workflows to build innovative tools, automate design processes, and enhance product capabilities.
05
Brand & Digital Identity
Building distinctive brand identities and digital experiences that resonate. Combining storytelling, motion, and design to create brands that stand out and connect deeply with audiences.