Francesco La Ferla

I craft products, services, and experiences that drive growth and engagement, blending design expertise with modern AI processes.

Francesco La Ferla

I craft products, services, and experiences that drive growth and engagement, blending design expertise with modern AI processes.

Product Designer and Leader

Product Designer and Leader

Berlin, DE

CET (GMT +1)

AVAILABLE

Berlin, DE

CET (GMT +1)

AVAILABLE

Francesco La Ferla is an accomplished product designer with 18 years of experience crafting intuitive, high-impact digital products for B2B and B2C markets. With a strong foundation in UX, product design, and consulting, he specializes in transforming complex ideas into seamless, user-centered solutions. Francesco has worked with startups and global enterprises, leading projects across fintech, health tech, and e-commerce. His hands-on approach, combined with a deep understanding of design systems and scalability, helps businesses streamline workflows, enhance user engagement, and drive growth.

Francesco La Ferla is an accomplished product designer with 18 years of experience crafting intuitive, high-impact digital products for B2B and B2C markets. With a strong foundation in UX, product design, and consulting, he specializes in transforming complex ideas into seamless, user-centered solutions. Francesco has worked with startups and global enterprises, leading projects across fintech, health tech, and e-commerce. His hands-on approach, combined with a deep understanding of design systems and scalability, helps businesses streamline workflows, enhance user engagement, and drive growth.

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portrait

Francesco La Ferla is an accomplished product designer with 18 years of experience crafting intuitive, high-impact digital products for B2B and B2C markets. With a strong foundation in UX, product design, and consulting, he specializes in transforming complex ideas into seamless, user-centered solutions. Francesco has worked with startups and global enterprises, leading projects across fintech, health tech, and e-commerce. His hands-on approach, combined with a deep understanding of design systems and scalability, helps businesses streamline workflows, enhance user engagement, and drive growth.

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Over 18 years of experience driving design from 0 to 1 to Scale

Adjust

Director of UX

2021 → Now

Adjust

Director of UX

2021 → Now

Adjust

Director of UX

2021 → Now

Data4Life

VP of Design

2019 → 2021

Data4Life

VP of Design

2019 → 2021

Data4Life

VP of Design

2019 → 2021

Project A Ventures

Head of Design and UX

2016 → 2019

Project A Ventures

Head of Design and UX

2016 → 2019

Project A Ventures

Head of Design and UX

2016 → 2019

Windtre

UX Designer

2015 → 2015

Windtre

UX Designer

2015 → 2015

Windtre

UX Designer

2015 → 2015

FLF Design Studio

Founder

2007 → 2015

FLF Design Studio

Founder

2007 → 2015

FLF Design Studio

Founder

2007 → 2015

Expertise

01

Product Design

Crafting intuitive, scalable products from concept to launch. Blending user experience, visual design, and strategy to build solutions that drive engagement and deliver measurable impact across industries.

02

Design Systems

Developing cohesive design systems that ensure consistency, scalability, and efficiency across products. Creating reusable components and frameworks to accelerate development and maintain brand integrity.

03

UX Strategy

Designing seamless user experiences and interfaces that align with business goals. Focusing on user-centered design to enhance usability, improve workflows, and create engaging digital environments.

04

Generative AI & Prompt Engineering

Harnessing the power of generative AI to unlock new creative possibilities. Crafting precise prompts and workflows to build innovative tools, automate design processes, and enhance product capabilities.

05

Brand & Digital Identity

Building distinctive brand identities and digital experiences that resonate. Combining storytelling, motion, and design to create brands that stand out and connect deeply with audiences.

01

Product Design

Crafting intuitive, scalable products from concept to launch. Blending user experience, visual design, and strategy to build solutions that drive engagement and deliver measurable impact across industries.

02

Design Systems

Developing cohesive design systems that ensure consistency, scalability, and efficiency across products. Creating reusable components and frameworks to accelerate development and maintain brand integrity.

03

UX Strategy

Designing seamless user experiences and interfaces that align with business goals. Focusing on user-centered design to enhance usability, improve workflows, and create engaging digital environments.

04

Generative AI & Prompt Engineering

Harnessing the power of generative AI to unlock new creative possibilities. Crafting precise prompts and workflows to build innovative tools, automate design processes, and enhance product capabilities.

05

Brand & Digital Identity

Building distinctive brand identities and digital experiences that resonate. Combining storytelling, motion, and design to create brands that stand out and connect deeply with audiences.

01

Product Design

Crafting intuitive, scalable products from concept to launch. Blending user experience, visual design, and strategy to build solutions that drive engagement and deliver measurable impact across industries.

02

Design Systems

Developing cohesive design systems that ensure consistency, scalability, and efficiency across products. Creating reusable components and frameworks to accelerate development and maintain brand integrity.

03

UX Strategy

Designing seamless user experiences and interfaces that align with business goals. Focusing on user-centered design to enhance usability, improve workflows, and create engaging digital environments.

04

Generative AI & Prompt Engineering

Harnessing the power of generative AI to unlock new creative possibilities. Crafting precise prompts and workflows to build innovative tools, automate design processes, and enhance product capabilities.

05

Brand & Digital Identity

Building distinctive brand identities and digital experiences that resonate. Combining storytelling, motion, and design to create brands that stand out and connect deeply with audiences.

Let's Connect

I’d love to hear from you – whether you’re starting a new project, need design support, or just want to chat about ideas. Don’t hesitate to reach out!

© Francesco La Ferla, 2025

Let's Connect

I’d love to hear from you – whether you’re starting a new project, need design support, or just want to chat about ideas. Don’t hesitate to reach out!

© Francesco La Ferla, 2025

Let's Connect

I’d love to hear from you – whether you’re starting a new project, need design support, or just want to chat about ideas. Don’t hesitate to reach out!

© Francesco La Ferla, 2025